Goodlife Fitness iOS App Redesign

Goodlife Fitness is the largest health club company in Canada. They provide customers with the latest equipment and personalized experiences. I wanted to see how far I could push myself creatively as a designer, by reimagining their current iOS app experience.

Client

Personal Project

Role

UX Researcher
UI Designer

Platform

iOS App

Tools

Sketch
Flinto
Overflow

Year

2017
Problem

Goodlife Fitness members are faced with a frustrating user experience all around

The current Goodlife Fitness iOS app, the official Goodlife Fitness gym app, has many great features that offer its users the ability to view classes, view gym locations, and add classes to their calendar. However, upon examining their App Store reviews, it seems that there are several ways to improve the overall experience. The biggest pain points are the following:

1

Users are unable to easily view the class schedule

2

Users are unable to favourite a specific location

3

There is currently no Apple Wallet support

4

No recent updates. App is not compatible with the latest iPhone

5

Overall not easy to use. Users complain of the very poor user experience

Current Goodlife Fitness Mobile App
Goal

Provide users with a more intuitive and seamless experience.

The primary goal for this project was to create a more engaging and intuitive experience. I wanted to make sure I addressed their user’s biggest pain points through a human-centred design approach.

COMPETITIVE ANALYSIS

Goodlife Fitness app performed poorly when compared with its competitors

I gathered users who currently go to either a Goodlife Fitness gym or an LA fitness gym. I then asked these users to perform a series of tasks on both gym’s mobile apps. I timed how long each user took to complete each task on both apps. By doing this, I was able to compare how the current Goodlife Fitness app stands against one of its main competitors. Below are the tasks and the time it took the users to complete them according to the app being used.

1

Show me how you would find a class schedule for the location nearest you

Goodlife Fitness

32 seconds

LA Fitness

23 seconds

2

Show me how you would scan your card using the app

Goodlife Fitness

3 seconds

LA Fitness

5 seconds

3

Show me how you would scan your card using the app

Goodlife Fitness

90 seconds

LA Fitness

11 seconds

4

Show me how you would search for all the cardio classes available

Goodlife Fitness

43 seconds

LA Fitness

8 seconds

5

Show me how you would add a Zumba class to your calendar

Goodlife Fitness

28 seconds

LA Fitness

9 seconds

5

Tell me if the gym nearest to you has a sauna

Goodlife Fitness

7 seconds

LA Fitness

11 seconds

Average Time Taken to Complete Tasks
Goodlife Fitness

33 seconds

LA Fitness

11 seconds

Personas

Based on my conversations with Goodlife Fitness members, I created two personas that illustrate their biggest pain points and goals. These personas guided my thought process and decisions to create a new experience for their mobile app.

User flows & wireframes

Based on all the research, I created wireframes and user flow for the new redesign. I made sure to address each of the biggest main paints I discovered during the research phase of this project.

User Tests

Users were able to perform given tasks 26 seconds faster compared to the current app

After creating a wireframe based on my research findings, I went back and did a new round of user testing with the same tasks to ensure that the new redesign allowed users to accomplish their primary goals without causing any frustrations. The following were the results comparing the current app with the redesign:

1

Show me how you would find a class schedule for the location nearest you

Current

32 seconds

Redesign

15 seconds

2

Show me how you would scan your card using the app

Current

3 seconds

Redesign

3 seconds

3

Show me how you would scan your card using the app

Current

90 seconds

Redesign

6 seconds

4

Show me how you would search for all the cardio classes available

Current

43 seconds

Redesign

7 seconds

5

Show me how you would add a Zumba class to your calendar

Current

28 seconds

Redesign

8 seconds

5

Tell me if the gym nearest to you has a sauna

Current

7 seconds

Redesign

4 seconds

Moodboard
Final Design